I recently downloaded a cold call script that was 5 pages long. The were all sorts of psychological tricks like “pattern interrupts” aimed at persuading people to schedule a meeting. It was complicated. Difficult to master. And felt “icky”. Cold calling doesn’t need to be so complicated or slimy. And you don’t need to read a 120 page book on the subject. Here’s an effective cold.
The main aim of a cold call is to talk with a key decision-maker about your products and services. A successful outcome may be a sale over the phone or arranging a face-to-face meeting. It doesn’t always have to be sales-led. Market research firms use telemarketing as a quick way to survey people.
Sure the end goal might be to land a sale but the goal for your first call might be schedule a follow-up call or book a meeting. Rarely are people trying to make a true sale over the phone and even if they are it's rarely on that first call. So don't get ahead of yourself and try to make a sale. Take it back a step and try to book that meeting (or whatever that could be).
Our discussion today will be on how to write a better script for a call to a new prospect. As a financial professional, you are dependent upon getting new clients into your practice. We will address the various ways you find a new prospect and then how you write a script for your first appointment with them. The way that you market to create the lead has everything to do with how to write the.
Cold Calling Tips: Turn Cold Calls Into Warm Leads. In the traditional sales process, cold calling is an inevitable sales prospecting strategy to generate more leads and, eventually, more sales. However, thanks to new tools like social media, there are now better and easier prospecting methods to engage with prospects. Is cold calling dead? The statistics say so, but there are cold outreach.
Use a close that asks for a lower investment (30-minute call vs. in-person meeting) Follow this process until you can get through your entire script for more than half your cold calls. Also, analyze the quality of your open-ended questions. The better the question, the more your prospect will talk. Finally, utilize the power of call recording.
Comments from Script Author: I usually will call a neighborhood that I plan on cold canvassing. I target businesses and I call between 8-9 am and 5-6 pm. The reason I call those hours is that I have a better success rate getting by the gatekeeper, and I'm targeting the business owner. If I call those hours I can set 1-2 appointments in a day.
Writing Your Script. With defined your pre-call process, it’s time to consider the various elements that go into a successful sales script. Broadly, keep in mind what your prospect wants to hear when you cold call them. Tell them who you are and what you want, and use this to frame the script. Specifically, it should look a little like this.